Sawińska, Agnieszka.

    Customization of offer based on client profile as an element of image building as shown on selected entities operating in Kołobrzeg / Agnieszka Sawińska, Marta Bordun.
    2014. -    
Tytuł numeru: Health, Wellness & Spa tourism as the regional tourism product : theory and practice / editors Janusz Marak, Jerzy Wyrzykowski, Maciej Szymczyk. ,    
ISBN 978-83-937018-4-1


enterprise on health and wellness tourism market
segmentation
customization of offer
image