Analysis of the value of reputation and brand power based on The ranking of Polish brands /
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Grażyna Rosa.
TRANSCOM 2011 : 9-th European Conference of Young Research and Scientific Workers, Žilina, June 27-29, 2011, Slovak Republic. Section 2, Part 2 (Mu-Z), Economics and Management
University of Žilina ; [ed. by Lucia Vráblová, Katarina Zvariková and Peter Brída].
Zilina : [br.w.], 2011. - 200 s. ; 21 cm.
s. 67-73
9-th European Conference of Young Research and Scientific Workers, Žilina, June 27-29, 2011, Slovak Republic.
